ANALYSIS OF WEBSITE DEVELOPMENT STRATEGY USING SWOT
Lipur Sugiyanta

Universitas Negeri Jakarta

Abstract

This research aimed to identify internal and external factors in making website development strategies. The case study location was at the Centre for the Development of Maritime Transportation Human Resources (PPSDML). The research method uses a qualitative approach that combines qualitative methods and quantitative data input (combined methods), from document analysis, management perceptions, and information system referrals. Qualitative and quantitative data are used as SWOT analysis input materials. The results of the analysis form a strategy formulation by integrating the strengths and weaknesses of internal factors as well as opportunities and threats from external factors.

Keywords: Website, SWOT, human resource strategies

Topic: Information Engineering