FACTORS AFFECTING TRANSFER SHOPPING TRANSACTIONS IN E-COMMERCE
Andri Ikhwana*; Iyang Selly Lestari; R Kurniawati; D S Taptajani; Y Mauludin

Department of Industrial Engineering, Sekolah Tinggi Teknologi Garut
Jl. Mayor Syamsu No 1 Jayaraga, Garut, West Java Indonesia 44151
*andri_ikhwana[at]sttgarut.ac.id

Abstract

The business of buying and selling e-commerce has become the choice of consumers at this time is needed to increase the factors that influence the use of e-commerce in buying and selling transactions so that trading transactions occur from conventional transactions to online transactions. This study discusses the factors that influence consumers in choosing shopping by utilizing e-commerce as a transaction medium. This research uses quantitative methods supported by factor analysis in determining the factors and involves 100 respondents with a sampling technique using purposive sampling techniques. Based on the results of the study obtained the results of the most dominant factors affecting the transfer of conventional transactions to online transactions, including speed of time, service quality, trust, promotion, easy access, renewal or assessment of others, affordable prices, product variations, guarantees, mileage and repurchased.

Keywords: Consumers Behavior; E-Commerce; Factor Analysis;

Topic: Industry Engineering