Sosial Media to Support Financial Literacy in the capital market Mochammad Rizaldy Insan Baihaqqy, Disman, Nugraha, Maya Sari
Universitas Pendidikan Indonesia,
Jl. Dr. Setiabudi No 229, Bandung, Indonesia
Abstract
This study aims to determine the effect of social media on investor knowledge about financial literacy in the capital market. The method used is a quantitative method. Respondents in this study were 112 investors who were members of the Indonesian stock exchange which consisted of various generation groups (Gen Z, Gen Y, Gen X, and Baby Boomers). Data collection was conducted from December 2019 to January 2020. The results showed that social media had a significant influence on investors knowledge of financial literacy in the capital market. Social media content that contains more detailed, interesting and comprehensive material about investing in the capital market is needed.
Keywords: social media, financial literacy, capital market, generation groups
