Mobile Games Adoption: An Extension of Technology Acceptance Model and Theory of Reasoned Action Iwan Mulyawan (a), Wahyu Rafdinal (b*)
a) Politeknik Negeri Bandung, Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559
b) Politeknik Negeri Bandung, Jl. Gegerkalong Hilir, Ciwaruga, Kec. Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559
wahyu.rafdinal[at]polban.ac.id
Abstract
This study aims to analyze the effect of game features and trust on the intention to play mobile games, which are based on the technology acceptance model and theory of reasoned action. Respondents in this study are mobile game players in Indonesia with 408 respondents. The analysis technique used is PLS-SEM. The results showed that game features, attitude, and subjective norms are the significant determinants of intention to play mobile games. Attitude toward playing online games is influenced by game features, perceived usefulness, and trust. Perceived ease of use does not have a significant effect on attitude. This study has implications, to increase the intention to play mobile games requires a positive attitude towards mobile games and requires social support. The attitude of playing mobile games is more influenced by game features and trust. Game developers, game designers, and game companies must make quality game features. This study bridges the gap in the mobile game adoption literature by explaining how the relationship between game features and trust, that will drive the intention to play mobile games, which based on technology acceptance model and theory of reasoned action to obtain a more comprehensive explanation of mobile game adoption.
Keywords: game features, trust, technology acceptance model, theory of reasoned action, mobile game adoption
