Increasement Strategy of Development Productivity and Developer’s Sales of Subsidized Housing at Bekasi Regency [1 ]Indra Yanastyapricena [2] Ayomi Dita Rarasati [3] Wisnu Isvara [4]Rahma Nur Ilma
[1] [2] [3] Civil Engineering Department of University of Indonesia ,[4] Architecture Department of Brawijaya University
Abstract
Sales of subsidized houses is a strategy of PT. Bank Tabungan Negara (Persero) Tbk Bekasi to increase development productivity and sales of subsidized housing developers, considering that BTN Bekasi Branch Office is one of the largest branches in terms of distribution of Subsidized Mortgages so that it can represent national scale data.
This research was carried out with a causal design with SEM (Structural Equation Modeling) analysis. The study population is consumers in the city of Bekasi, amounting to 413 with 207 samples taken using the Krejcie table (α = 0.05). Sampling using proportional random sampling by lottery. Data collection was carried out using a closed questionnaire.
The results of this study, illustrate the model of the relationship between exogenous and endogenous variables proven to be fit of the model, so the results of the hypothesis test show that (1) the higher the quality of the building, the more complete the utilization of infrastructure, and the more strategic the location, the higher the sales of subsidized houses ( α = 0.05); (2) the higher the quality of buildings and the more complete utilization of infrastructure, the higher the sales of subsidized housing through location intervening variables (α = 0.05).
The results of this study can be concluded, "the presence of a very strategic location intervening variable that can strengthen the exogenous variable quality of buildings and infrastructure" towards the endogenous variable subsidized home sales. Therefore, PT. Bank Tabungan Negara (Persero), Tbk Bekasi Branch Office must improve its strategic location.
*Keywords : Building Quality, Facilities & Infrastructure, Location, Sales, Backlog
Keywords: Building Quality, Facilities & Infrastructure, Location, Sales, Backlog
