EXTRINSIC FINANCIAL DIMENSIONS: YOUNG FEMALE INVESTOR AND BEHAVIOR THEORIES
I Gusti Ayu Purnamawati

Pasca Sarjana Universitas Pendidikan Ganesha

Abstract

This study aims to analyze the influence of subjective norms, perceived returns, and financial literacy on female students interest to invest in shares. This research is a quantitative research. The sample used was 80 female students who came from economic faculty, Universitas Pendidikan Ganesha. The sampling technique is convenience sampling. Data were collected through a questionnaire that was measured using a 1-5 Likert scale. The analysis model uses multiple linear regression. The results showed that subjective norms, perceptions of return and financial literacy had a positive and significant effect on female student interest in investing in stocks. The planned behavior theory which states that students behave according to their conscious intentions, which are based on rational calculations, as well as about how other people will see the behavior.

Keywords: subjective norms, return perception, financial literacy, interests

Topic: Business Education