Self-service Technology Behavioral Intention by Indonesian Air Passengers
Echo Perdana Kusumah, Ratih Hurriyati, Heny Hendrayati

Sekolah Pascasarjana, Universitas Pendidikan Indonesia

Abstract

Self-check-in kiosks at airports have become far more available. Nonetheless, to this day, research has not thoroughly explored aviation services expectations and influences impacting air passenger intent to take advantage of self-checking kiosks. In comparison, the present analysis proposed an adaptive model that incorporates the advantages of self-check-in kiosk, perceived ease of use and perceived usefulness, passenger attitude and behavioural intentions. This model is based on technology acceptance model (TAM) and the theory of planned behaviour (TPB) model. Online survey study was carried out in Indonesia using purposive surveys and there are a total of 600 valid answers. All hypotheses are acknowledged and verified by empirical results. Faster and simplistic perceived usefulness procedure must therefore be studied to forecast the attitude and intention of passengers’ airlines by having national character.

Keywords: Self check-in kiosk; Attitude; Intention

Topic: Marketing Management