The Influence of Perceived Value to Purchase Intenton : Evidence Maliqa Product in PT. Alghaniy Faza Utama
Pajar Machmud1, Agus Rahayu2, Lili Adi Wibowo3, Heny Hendrayati4

Universitas Pendidikan Indonesia

Abstract

Todays consumers are more thorough and selective before making a purchase. consumer behavior today is more "demanding" and easily moves to other hearts because they can easily make comparisons from the internet . Consumer Perceived Value is a key to compete with other competitors. The purpose of this research is to determine the influence of perceived value to purchase intention.
This research type is causal uses quantitative type of research. The empirical data were collected through questionnaire that administered to Maliqa product users.This study uses simple regression analisys.
Results of this study together and support previous research from research of Chunmei Gan & Weijun Wang (2017), Naami, A et al (2017), Eryadi & Eka (2016), Jessica Patrisia Ondang (2015) in all studies found that perceived value variables affect the purchase intention .

Keywords: Perceived Value (CVP), Purchase Intention, Product, Cost

Topic: Marketing Management