Post-Usage E-Banking Behavior on BNI 46 Customer Loyalty in Kabupaten Garut
Intan Permana (a*); Lindayani (b)

a) Program Studi Kewirausahaan, Universitas garut
Jalan Terusan Pahlawan - Garut, Indonesia
*intan[at]uniga.ac.id

b) Program Studi Kewirausahaan, Universitas garut
Jalan Terusan Pahlawan - Garut, Indonesia

Abstract

Digitization in banking to the cashless society by providing as non-cash transactions. In other hand a result of survey showing the low penetration of internet usage for online money transfer as wrong banking services. This article, has a purpose to test customer loyalty influenced by post-usage behavior. The author uses a causal design to solve the problem of low penetration of internet users for online money transfers. Today, e-banking services are considered as one of the factors that the customer expressed loyal to the banking services.

Keywords: Customer Loyalty; Post-Usage

Topic: Marketing Management