The Influence Of Price and Product Quality On Purchase Intention Of Samsung A10S Mobile Phone
Fadhlan Ridhwana Sujana (a), Agus Rahayu (b), Lili Adiwibowo (b), Heny Hendrayati (b)

(a) Widyatama University and The Student of School of Postgraduate Universitas Pendidikan Indonesia
(b) Universitas Pendidikan Indonesia

Abstract

This research aims to analyze the role of price and product quality variables to influencing consumer purchase intention on Samsung A10s mobile phone. Mobile phone is a primary needs for everybody because with mobile phone, everbody can communicate everytime. The authors makes this research because they want to study about purchase intention on Samsung A10s mobile phone. Samples taken in this study were consumers from Samsung A10s mobile phone, the respondents which were taken as many as 100 consumers of Samsung A10s mobile phone, they are university students of Bandung, Indonesia. The authors suggest to the Samsung Company to still consider the product quality as one of the marketing strategies to increase purchase intention of the Samsung A10s mobile phone.

Keywords: Price, Product Quality, Purchase Intention

Topic: Marketing Management