The Effect of Online Customer Reviews on Online Booking Intention in Indonesias Online B2C Travel Agent Industr
L.A. Wibowo; L. Lisnawati; A. Pujianti,

Universitas Pendidikan Indonesia

Abstract

The purpose of this research is to find out the influence of online customer review on online booking intention in milenial use online travel agent B2C in Indonesia. A total of 200 respondents were using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analisis technique used is a verification technique using of SEM. The research shows that online customer review has an influence on online booking intention

Keywords: Online Customer Review, Online Booking Intentention

Topic: Marketing Management