Empirical study of online purchasing motives during covid-19
L. Lisnawati; B. Widjajanta

Universitas Pendidikan Indonesia

Abstract

The purpose of this research is to find the influence of online purchasing motive consumer Indonesia during covid. A total of 100respondents were using probability sampling. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is verification technique using path. The research showed that
there are main factors that influence the online purchasing motive consumer Indonesia during covid-19

Keywords: online purchasing motives

Topic: Marketing Management