Analysis of Millenials Intention to Use the OVO E-Wallet
Damayanti, Fenny; Hurriyati, Ratih; Hendrayati, Heny

Management Science Doctoral Program, Indonesia University of Education (UPI); Indonesian University of Education (UPI); Indonesian University of Education (UPI)

Abstract

Technologies have developed very fast since the internet invention. Collaboration to collect information is now easy. Thousands of applications have emerged and helped business activities become more efficient and effective. The financial industry is one of the industries that take advantage of these technological developments. The government is utilizing this technological development by launching a GNNT (National Non-Cash Movement) program through Bank Indonesia, which aims to raise awareness while increasing the use of non-cash by the public, business people, and government institutions. Although non-cash instrument of e-money is increasingly being used, in fact, cash is still dominant in payment transactions in Indonesia. This study aims to analyze millennials intention to use OVO e-payment. This type of research is qualitative with a descriptive approach. Data collection technique is through literature study and survey to respondents who use e-wallet. The results showed that the Technology Acceptance Model (TAM) consisting of perceived usefulness and perceived ease of use can encourage millennials intention to use the OVO e-payment fintech. The OVO startup must continue to explore information from big data in order to increase customer intention to use this fintech.

Keywords: technology acceptance model, e-wallet, intention to use

Topic: Marketing Management