The Influence of Entrepreneurial Competence on Online Shop Business Success
R. Purnama, H. Mulyadi, V.N. Iman

Universitas Pendidikan Indonesia

Abstract

The increasing number of internet usage and especially in Indonesia, will automatically increase the number of online shop in Indonesia which shows that more and more marketers are starting to switch and are interested in online business. Competency in entrepreneurship is one of the keys to guarantee the success of business. The study aims to determine the description of entrepreneurial competence in an online shop in Bandung, knowing the description business success in an online shop in Bandung, and to finding the influence of entrepreneurial competence on business success in an online shop in Bandung. The type of research is descriptive explanative, and the method used is survey method using a non probability sampling technique with a purposive sampling with a sample of 96 respondents. The analysis tehcnique used is path analysis. Based on overall research results through path analysis shows that all of entrepreneurial competence has a positive effect on business success.

Keywords: entrepreneurial competence, business succes

Topic: Strategic Management, and Entrepreneurship