The Effect of Halal Tourism Attributes and Tourist Experience on Destination Image and Revisit Intention of Domestic Tourist
Natia Humairah (*), Yeshika Alversia

Magister of Management, University of Indonesia
Jl. Salemba Raya No.4, RW.5, Kenari, Kec. Senen, Kota Jakarta Pusat, DKI Jakarta 10430, Indonesia
*natia.humairah[at]gmail.com

Abstract

This study examines the relationship between halal tourism, travel experience, and constraint to identify the particular role of the attributes in forming destination image and revisit intention to Lombok. The study population comprises of 330 survey responses from domestic tourists of Lombok. In order to achieve this objective, structural equation modeling was used to analyze the data using PLS to examine the impact of dimensions and variable that influence destination image and revisit intention. Five dimensions of halal tourism (social environment, facilities, food and beverages, service, and staff), four dimensions of travel experience (escapism, entertainment, esthetics, and education), three dimensions of constraints (avaibility, structural, and interpersonal), three dimension of destination image (scenery, infrastructure, affective, and water sports), and three attributes of revisit intention were identified. Partial least squares regression analysis shows that tourism experience defining biggest roles in the destination image. The results determine whether the existence of halal tourism factors can affect the destination image and make a tourist to revisit Lombok in the future, therefore marketers can create added value for managed tourist destination areas by taking into account the factors of halal tourism.

Keywords: Halal tourism, Travel experience, Destination image, Revisit intention, Structural Equation Modelling

Topic: Marketing Management