Entrepreneurship Behavior and Business Competitiveness of Creative Industries
H. Mulyadi, Dian H.U, I. Jayadi, S.Sulastri

Universitas Pendidikan Indonesia

Abstract

One of the economic indicators that increasingly get attention in the global economy is the competitiveness factor, therefore the efforts to increase competitiveness should be one of the governments focus on managing the economy. Creative Industries have a big role in the economy, namely in the absorption of labor and its contributions to local and national income but its competitiveness is still low.
This research aims to (1) find out the description of entrepreneurial behavior, (2) find out the level of competitiveness, and (3) find out the effect of entrepreneurial behavior towards competitiveness. This type of research is descriptive and verification. The method used was explanatory survey with the total sample of 117 respondents. Data analysis technique used was Partial Least Square Path Modeling. The results of the findings in this study indicate that the entrepreneurial behavior description is in the good enough category, the level of competitiveness is in the high enough category. The entrepreneurial behavior significantly influences competitiveness

Keywords: Entrepreneurial Behavior; Competitiveness, Creative Industries

Topic: Strategic Management, and Entrepreneurship