Trust In Seller And Trust In Website As A Determiner Of Consumer Buying Interest
L.Lisnawati; A.Rahayu; N. Fadilah

universitas pendidikan indonesia

Abstract

The purpose of this study is to obtain empirical evidence about the effect of trust in sellers and trust in the website in shaping repurchase intention. The type of research used is descriptive verification that is by drawing and exposure of the varibale-variables studied and then drawing conclusions. The object of research that is the dependent variable is the repurchase intention, trust in seller and trust in website as independent variables. The population in this study were followers of Fahion e-commerce in Indonesia. Sampling in this study used a simple random sampling method using a purposive sampling technique. Test instrument is done by vadility test and reliability test and the analysis technique used is path analysis. The results show that there is a partial and simultaneous significant effect between trust in sellers and trust in websites on repurchase intention.

Keywords: trust in seller, trust in website, repurchase intention

Topic: Marketing Management