Happiness for Bandung City Residents, Empirical Study of Urban Service Satisfaction in Creating Well Being and Satisfaction of the City
L. Lisnawati; Ratih Hurriyati; Disman; Vanessa Gaffar

Universitas Pendidikan Indonesia

Abstract

The government has a role as an economic actor that plays an important role, one of which is as a provider of public services. The government as an economic actor has the main objective, namely production activities to achieve national development and improve community welfare. The government is essentially a public servant, the government is not created to serve itself, but also to serve the community and create conditions that allow every member of the community to develop their abilities and creativity in order to achieve common goals. Bandung is the third city with the largest population in Indonesia. The large population is a big task for the City government to serve its citizens. Quality of Life in cities is an important part of the competitive city profile. Cities are seen as having to be places to provide not only quality of life but also cultural stimulation, and "happiness". Various efforts continue to be made by the City Government of Bandung in an effort to increase satisfaction with the City and the happiness index of its people.
The research method is descriptive verification, through an explanatory survey, the study population is a citizen of Bandung City of 2,470,802 residents, with a minimum sample of 400 respondents. The data analysis technique used is partial least square path-modeling (PLS-PM) using XLSTAT software

Keywords: Urban Service Satisfaction, Citizen Happiness, City Satisfaction, Subjective Well-being, Life Satisfaction, Income Satisfaction

Topic: Marketing Management