THE EFFECT OF USEFULNESS IN CREATING THE INTEREST OF USING PEER TO PEER LENDING IN ENTREPRENEURIAL STUDENTS B. Widjajanta; A. Surachim; M.Masharyono; L.Lisnawati
Universitas Pendidikan Indonesia
Abstract
736/5000
This study aims to determine the picture of perceived usefulness in peer to peer landing. The research design was cross sectional using an explanatory approach through the explanatory survey method. The unit of analysis in this study was 176 entrepreneurial students. A questionnaire was used as a research instrument to collect data from respondents. The analysis technique used is an explanative technique using frequency distribution and PLS-SEM. Based on the results of research using PLS-SEM, the results show that the relationship between reperceive usefulness and purchase intention on Islamic peer to peer lending services has a significant effect.
