Development and Effectiveness of Business Strategy Model With A Partnership Approach for Growing Entrepreneurship Munir, Asep Wahyudin, Herbert
Universitas Pendidikan Indonesia
Abstract
Today, the development of information and communication technology (ICT) for business pur-poses is very encouraging, and it has received tremendous response in the business setting. This is not only due to the influence of ICT in the development of the business world in general, but also due to the influence of peoples interest and ability in utilizing ICT for business so that business becomes more productive. ICT can motivate people in business due to ICTs efforts to penetrate time and space. This research aims to study two following main aspects: to develop business strategy model in entrepreneurship and to study the effectiveness of business strategy model in expanding market reach. Business strategy model using a partnership approach that includes technology drivers (knowledge reuse, telecommuting, integration) and business drivers (industry, consolidation) is conducted. For the aspect of effectiveness, we use the ethnographic methodology and ques-tionnaires for business people (i.e., 37 respondents). In this research the writer used Technology Acceptance Model (TAM) to find out those effectiveness. Data was analyzed by means of the multivariate statistic meth-od. Overall, this research has produced a business strategic model of entrepreneurship with a partnership ap-proach and the effectiveness of business strategy model in reaching market share.
Keywords: Business strategy model; partnership approach; entrepreneur; entrepreneurship.
