The Influence of Electronic Word-of-Mouth, Destination Image, Destination Familiarity and Attitude Toward Destination on Travel Intention to Lombok I Gusti Ngurah Ary Wiwekananda (a), Daniel Tumpal H. Aruan(b)
Master of Management, Faculty of Economics & Business, University of Indonesia.
Abstract
This study aims to determine and analyze the influence of electronic word of mouth, destination image, destination familiarity, and attitude towards destination in the tourism sector. In this case the researchers provide several limitations of research related to the object to be studied, namely online review with the destination of Lombok. Data obtained by distributing questionnaires to the sample as respondents who have criteria; have read online travel reviews for Lombok destinations and have never been to Lombok. The sampling technique used is non-probability sampling with a purposive sampling approach. Samples collected were 163 respondents. Data analysis using Partial Least Square (PLS) and assisted by SmartPLS 3.0 software. The hypotheses formed for testing are: (1) e-wom influences travel intention, destination image, and attitude toward destination positively and significantly; (2) destination familiarity influences destination image and travel intention positively and significantly; (3) destination image influences attitude toward destination and travel intention, and (4) attitude toward destination influences travel intention positively and significantly. Based on the results of processing the statistical data it was found that all hypotheses were accepted.
