Bandung City Image as a Halal Tourism Destination Vanessa Gaffar, Yeni Yuniawati, Oce Ridwanudin, Lili Adi Wibowo
Universitas Pendidikan Indonesia
Abstract
This study aimed to analyze tourist perception towards the image of Bandung City as one of the halal tourism destinations in Indonesia. This study measures factors namely food, accommodation, attraction and local people. This research is a quantitative research using questionnaires in collecting data. The sample of the study covers 200 tourists who travelled to Bandung. Results show that the majority of the tourists perceived halal label to be important so it is there priority to dine-in, in a restaurant with a halal certificate. Most of the accommodations and attractions have already provided an appropriate place of worship although the worship equipment is still limited and some time is poorly maintained. Most tourists are expected to get a clear prayer notification on the site and clear signage to the place of worship. They feel convenient to interact with Muslim local people without feeling harsh. It is important for the government, especially the office of culture and tourism to educate people on what the true definition of halal tourism is since there are still misconception perceptions among tourists and local people themselves.
