The development of higher education is inseparable from the changes of the era, so every college is now required to focus on adjusting to the changing times to the digital age without leaving aside to continue improving their performance. The purpose of this study is to measure the effect of the value-driven strategy model in improving the performance of higher education institutions in West Java, Indonesia. The method used in this research is quantitative. The sample in this study were 167 universities in West Java Province. The data analysis technique used to test the effect of value-driven strategy on college performance is the Structural Equation Model (SEM). The results showed the performance of tertiary institutions in the province of West Java was influenced by the level of Value Driven Strategy.
Keywords: Higher Education Institustions; Value Driven Strategy; University Performance
