How to Promote the Geopark Ciletuh-Palabuhanratu as a Tourist Destination area Y.D Rahmawati (a*), R. Hurryati, H. Hendrayati, Nandi (b)
a) Management Study Programme, School of Postgraduates Studies Universitas Pendidikan Indonesia
Jalan Setiabudi no. 229, Bandung 40154, Indonesia
*dianiyuli[at]gmail.com
b) Department of Geography Education Universitas Pendidikan Indonesia
Abstract
The Geopark Ciletuh-Palabuhanratu Attractiveness is one of the tourist attractions located in Sukabumi Regency, West Java Indonesia. It is coming in the form of varied tourist attractions; the location is also served a complete tour in the island of Java and offers expanse views coral reefs and some beautiful mountain waterfalls. In this area, visitors can enjoy the natural scenery offered. Starting from the mountains, waterfalls, beaches, peaks, and beautiful landscaping with a sea background. The number of tourists visiting the area attraction continues to increase from year to year, this is because it has been recognized as a world heritage by UNESCO GLOBAL GEOPARK, but the increase is not in accordance with the target expected by the management. This study aims to look at the promotion strategy undertaken by the management to increase the number of tourists visiting the Geopark Ciletuh-Palabuhanratu. The method used in this research was descriptive with data analysis techniques through in-depth literature and documentation studies. The results of this study are promotional strategies that have been applied in increasing the number of tourists visiting the Geopark Ciletuh-Palabuhanratu by using a promotional mix of advertising, personal selling, direct marketing, public relations, and sales promotion.
Keywords: Promotion Strategy, Marketing Strategy, Tourism Marketing Strategy, The UNESCO Geopark Ciletuh-Palabuhanratu
