Impulsive Buying Motive Prediction Using Big Data Analytics
Ratih Hurriyati; Ana; Thosporn Sangsawang; Lisnawati; S.Sulastri

Universitas Pendidikan Indonesia

Abstract

Impulsive Buying Motive Prediction Using Big Data Analytics

Keywords: Impulsive Buying, Big Data

Topic: Marketing Management

Plain Format | Corresponding Author (Ratih Hurriyati)

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