YOUTH PERCEPTIONS ABOUT SUNDANESE FOOD GRAPHIC VIDEO AS SUNDANESE FOOD EDUCATION MEDIA
Aurora Paramita (a), Cica Yulia(b), E. E. Nikmawati(c)

(a) Culinary Education, Universitas Pendidikan Indonesia, auroraparamitha[at]student.upi.edu (b) Culinary Education, Universitas Pendidikan Indonesia, cicayulia[at]upi.edu (c) Culinary Education, Universitas Pendidikan Indonesia ellisendang_nikmawati[at]yahoo.co.id

Abstract

This research is motivated by the knowledge of teenagers about traditional foods that are relatively low so that educational media are made in the form of graphic videos and the teenagers perceptions of the video graphics of Sundanese are not yet known. This study aims to analyze the perceptions of teenagers about video graphics of Sundanese food as a media for educating Sundanese food. This research is a descriptive study with data collection techniques using online questionnaire by considering the current situation and conditions of COVID-19 pandemic that it is impossible for researchers to take data directly. The subjects in this study were teenagers in PKK Department of 2019, consisting of the Culinary Education Program, Fashion Education Program, and the PKK Study Program totaling 63 people. The sampling technique using cluster random sampling. Data processing techniques using a Likert scale and data analysis techniques using descriptive analysis as outlined in the form of percentages. The results showed that the majority of respondents (76.9%) had a good perception of the ability of Sundanese food video graphics based on 4 aspects of perception namely attention, needs, satisfaction and visualization. Most respondents (77%) have a good perception of the aspect of attention. More than half of the respondents (72.6%) have a good perception of the aspects of video needs. Most respondents (80.65%) have a good perception of the aspects of video satisfaction. Most respondents (77.7%) have a good perception of the aspects of video visualization.

Keywords: perception, Sundanese food, teenagers, attention, needs, satisfaction, visualization.

Topic: Social and Cultural Issues