STRATEGIC COLLABORATION FRAMEWORK BETWEEN VOCATIONAL COLLEGES AND AUTOMOTIVE INDUSTRY IN PENINSULAR MALAYSIA Norisham A.Rahim, Yusri Kamin, Muhammad Sukri Bin Saud, Mahyuddin Bin Arsat, Mohd Zolkifli Bin Abd Hamid, Syazwani Binti Abd Razak
Universiti Teknologi Malaysia
Abstract
- This study investigates the main construct and sub
construct in forming a strategic collaboration between
vocational colleges and the automotive industry. Three (3)
research questions have been developed to achieve the
research objectives. A qualitative and quantitative research
approach was used to develop insights into stakeholders’
perspectives of vocational colleges and the automotive
industry. Semi-structured interviews among the respondents
were used to collect the data. The samples of the study
required a total of 20 respondents from vocational colleges
and 20 respondents from high technology industries and
small-medium industries in automotive after-sales services in
Malaysia. For quantitative research, a total of 337
respondents were involved from among academic staff from
vocational colleges and employers of the automotive industry
in Peninsular Malaysia. The findings identified the main
construct and sub construct in forming the collaboration
between vocational colleges and automotive industries. It also
identified the best strategic collaboration areas between both
parties.
Keywords: Strategic Collaboration, Automotive Industry, Education and Training
