CSR and Its Impacts on Society during Pandemic COVID-19: Evidence from Bali as a Tourist Destination.
Putu Indah Rahmawati, Wayan Bagia, Putu Nata Kusuma, Kadek Sri Handayani

Universitas Pendidikan Ganesha

Abstract

The emerging body of literature has indicated the positive impact of CSR on society and the environment, yet our understanding on how CSR can play role in supporting society resilience in facing crises during pandemic COVID-19 remains limited. This research was focus on answering the following questions about corporate social responsibility: (1) to what extends corporate social responsibility contribute to society in Bali? (2) how does CSR implement in Bali? This research takes a qualitative case study approach. Data were analysed by content analysis to the official websites of the top 50 companies in Indonesia in 2020. The findings indicate that pandemic COVID-19 heavily impacted the Balinese community which 80% rely on the tourism industry. Those 50 biggest companies in Indonesia have shown efforts to help the Balinese community deal with the economic crisis during the pandemic. The majority of CSR was given in the form of giving free groceries and masks for the poor, personal safety equipment for health workers, and sinks for washing hands in public spaces such as markets, temples, and shops.

Keywords: Bali- CSR- pandemic- tourist destination- impact- society.

Topic: Business Education