The influence of situational factor on travel intention and intention to use self-service technology: developing an extended model of goal-directed behavior
Tiophani Naomi(a*), Gita Gayatri Ph.D (b)

Faculty of Economics & Business, University of Indonesia

Abstract

Although tourism and travel are the world^s worst-affected industries due to the COVID-19 pandemic, they are expected to lead the economic recovery. As a result, Indonesia has high hopes because as an archipelago country with a large population, it is expected to revive the country^s economy through the domestic tourism industry. This study develops an extended model of goal-directed behavior to explain the future travel intention during the pandemic domestically comprehensively. Specifically, the extended model incorporates the critical constructs of situational dependent factors (i.e., perception of COVID-19, and willingness to adopt the Non-Pharmaceutical Intervention) into the original model of goal-directed behavior (MGB). Furthermore, the critical constructs known as situational-dependent factors to measure the intention to use self-service technology in the airport. In practical terms, this study aligns with the COVID-19 issue further with findings and its implications, offering valuable advice to the airport operator to increase travelers^ confidence in domestic travel during the pandemic.

Keywords: COVID-19, Model of Goal-Directed Behavior (MGB), Non-Pharmaceutical Interventions, Travel intention, Self-Service Technology

Topic: Marketing Management