IMPLEMENTATION OF HYBRID ORGANIZATIONAL STRUCTURE, DEVELOPMENT OF KEY PERFORMANCE INDICATORS AND EMPLOYEE RECRUITMENT IN MSME ATELIER BAOU
Helmi Muhammad Shadiq, Hasnul Suhaimi

Universitas Indonesia

Abstract

The increasing number of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has contributied positively to Indonesia^s economy. However, many MSMEs are unable to successfully manage their business. To address this issue, this study was conducted focusing on an Indonesian Architecture Consultant that was experiencing difficulities in managing their businesses. It aims to identify and analyze the MSME^s in managing their internal so the MSME^s can improve and developing their business. One of the obstacles in MSMEs developing their business is the owners who are too focused on daily operational activities so that the MSME^s owners are not proactive enough in capturing business opportunities. The data were collected using business coaching methods, qualitative research, to investigate the actual conditions and problems. Later, the proposal that have been approved by the MSME^s were used to overcome the problems. After conducting several external and internal analyses, the implementation of a hybrid organizational structure, preparation of key performance indicator, and employee recruitment were carried out to provide improvements to the MSME^s internal. In addition, this internal improvement allows owners to focus on strategic matters and can be more proactive in seizing opportunities and developing business.

Keywords: Business Coaching, Internal Improvement, Organizational Structure, Key Performance Indicators, Employee Recruitment, Business Development

Topic: Strategic Management, Entrepreneurship and Contemporary Issues