IndiHome Customer Loyalty in Bandung : Service Quality and Price
Senny Handayani Suarsa (a*)- Angga Dewi Anggraeni (a)- Ruth Febriyanti Aritonang (a)

(a) D4 Business Management, Politeknik Pos Indonesia
Jl. Sariasih No.54 Bandung 40151, Indonesia
*sennyhandayani[at]upi.edu

Abstract

This study aimed to determine the loyalty of IndiHome customers in the city of Bandung in terms of service quality and price. Today^s phenomenon is where the demand for internet access is getting higher but often not accompanied by quality service and competitive pricing to provide satisfaction in increasing customer loyalty. Data were collected by survey method on 400 respondents who are IndiHome customers in Bandung. The results showed that service quality and price had a significant effect on increasing IndiHome customer loyalty in Bandung.

Keywords: Service quality, price, customer loyalty

Topic: Marketing Management