TECHNOLOGY ACCEPTANCE MODEL (TAM) ANALYSIS ON USER OF DIGITAL STATISTIC PLATFORM (LAPANGBOLA.COM)
Adam Hermawan, Ratih Hurriyati, Heny Hendrayati

Universitas Pendidikan Indonesia

Abstract

Lapangbola is a start-up that provides management of the tournament, including livescore, team and player statistics, for football early age, amateur, and professional level. The Lapangbola application is influenced by several factors to produce accurate statistics and according to user needs.
Currently lapangbola has a low number of app users is 60 people over a period of 2 years. This is the main focus faced by Lapangbola because the small number of users will hinder the process of developing the Lapangbola application. To increase the number of users, Lapangbola needs to improve the ease and convenience of using the application, so there is a need for in-depth measurements of which factors influence the decision to use the application for Lapangbola users. The research method used explanatory with the number of respondents 60 users of Lapangbola. Technical data analysis using technology acceptance model (TAM). The results showed R squares adjusted of 0.294 or 29% with a T value of Perceived ease of use against Attitude has a value of 5.570, Perceived ease of use to Perceived ease of use has a value of 16,613, Attitude towards Intention to use has a value of 7,014 so these results indicate that the T value is greater than the 5% significance level and it can be concluded that the Perceived usefulness, Perceived ease of use, Attitude factors affect Intention to use in the Lapangbola Digital Statistic Application.

Keywords: Consumer Behavior, Technology Acceptance Model, Marketing, Digital Marketing, Social Media, Technopreneur

Topic: Marketing Management