Competitiveness Of Indonesian Craft Creative Industries In The Global Market: SWOT Analysis Approach
Donald Crestofel Lantu, Mia Rosmiati, Sri Herliana, Rendra Chaerudin, Nur Lawiyah

Institut Tekonolgi Bndung

Abstract

The creative industry is a leading industry in the global market, where the Indonesian economy itself is supported by a creative economy that has spawned many creative industries in almost all regions of Indonesia. Diversity and uniqueness make this sector a distinct advantage in competing in national and international markets. One of them is the craft commodity which is part of Indonesia^s mainstay creative industry sector. The craft industry is a creative industry with the largest export value after fashion commodities. This research focuses on the conditions of the creative craft industry in the global market, by looking at aspects of its competition. The purpose of this study is to analyze strategies that can be formulated and become recommendations for stakeholders and exporters (MSMEs), as well as a reference for further research related to the creative industry. The SWOT-TOWS analysis approach is used to formulate strategies based on internal and external factors.

Keywords: Competitiveness- Indonesia- Craft- Creative- SWOT

Topic: Strategic Management, Entrepreneurship and Contemporary Issues