Strategic Alliance To Build Customer Trust Bank Syariah in Indonesia
B. Widjajanta- L. Lisnawati- H. Tanuatmodjo

Universitas Pendidikan Indonesia

Abstract

The competitive competition of banking service providers shows that Islamic banking has its own challenges in growing market share in Indonesia. Bank Syariah Indonesia is a merger of three state-owned Islamic banks in Indonesia with a mission to become the largest Islamic banking company in Indonesia. Customer trust generated by strategic alliance activities is a new challenge for Bank Syariah Indonesia in retaining its customers. Islamic ethical behavior is believed to be able to be a solution to these problems. The purpose of this study was to determine the description and research model between strategic alliances and Islamic ethical behavior on customer trust. The research method is descriptive and verification with a sample of 200 respondents using SEM Analysis data analysis techniques.

Keywords: Strategic Alliance- Customer Trust

Topic: Marketing Management