Analysis of Start-Up Business Models and Strategies to Drive Start-Up Business Growth in Tasikmalaya
Adam Hermawan, Agus Rahayu, Lili Adi Wibowo

Universitas Pendidikan Indonesia

Abstract

This study aims to propose a strategy and business model for a start-up company based on the results of the analysis of two start-up companies from Tasikmalaya City, namely Indikos and KlikQuick. This study uses a descriptive method with a series of research: conducting interviews with the owners of Indikos and KlikQuick, collecting data, then analyzing the data. The results of the data analysis resulted in a strategy and business model that can be applied by other start-ups in the City of Tasikmalaya. The business model approach used is the Business Model Canvas (BMC) in order to provide an overview of the condition of the company. The results prove that using BMC as a business model approach based on the two start-ups studied provides an overview of the actual business models run by the company, so the researchers propose a rational business model and strategy to be used by start-ups in Tasikmalaya City.

Keywords: Marketing, Digital Marketing, Social Media, Technology, Technopreneur, Start-up

Topic: Marketing Management