Analyze the Effectiveness of Advertising Message on Social Media
Rena Rahmawati (a*), Intan Permana (b), Asri Solihat (b), Sukma Nugraha (b)

a) Faculty of Entrepreneurship, Garut University
Jalan Terusan Pahlawan, Garut, Indonesia
*24081119016[at]fkwu.uniga.ac.id
b) Faculty of Entrepreneurship, Garut University
Jalan Terusan Pahlawan, Garut, Indonesia

Abstract

Social media has amplified the power of consumer-to-consumer conversations in the marketplace by enabling one person to communicate with literally hundreds or thousands of other consumers quickly and with relatively little effort. So it is necessary to analyze the effectiveness of messages on social media as promotional media using the AIDA model. The method used in this research is quantitative with descriptive analysis on 100 messages on social media. The results of the analysis state that social media is an effective place as a promotional media, this can be seen from the value of attention, interest, desire and action obtained.

Keywords: Adevertising Message- AIDA Model- Social Media

Topic: Marketing Management