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The impact of digitalization strategies on the performance of women entrepreneur^s startups in Indonesia During the Covid-19 crisis Universitas Pendidikan Indonesia Abstract Abstract: The Covid-19 pandemic is a global emergency that has put startups under pressure to survive, requiring them to successfully adapt in order to satisfy consumer expectations and competitive pressure during the Covid-19 outbreak. In our contemporary knowledge-based economy, business is continually changing, and startups are always pushed to find new and innovative ways to improve and adapt to the rapid response to any problem. As a result, there is a growing desire and need for women-led businesses to explore and apply innovative and creative decision-making processes in order to improve performance and competitiveness during the Covid-19 crisis. Digitalization strategies for women^s startups are one such new tool accessible to them for better performance and crisis response. The findings indicate that, by using their dynamic skills, women^s startups have been able to react successfully to public crises as a consequence of digitalization and may improve women^s startup performance. Keywords: Digitalization strategies, Covid-19 crisis, Women entrepreneurs startups, Digitalization impact, Women startups performance Topic: Strategic Management, Entrepreneurship and Contemporary Issues |
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