The Influence of Tourists Involvement on Behavioral Intention through Tourist Perceive Value on Spa Tourists in West Java
Angga Dewi Anggraeni (a*), Ratih Hurriyati (b), Vanessa Gaffar (c), Lili Adi Wibowo (d)

Universitas Pendidikan Indonesia, Bandung Indonesia

Abstract

In the tourism industry, healing is the main tool in the transformative economic era because of the change from the nature of desire to become a basic need. In tourism, Spa is one of the attractions that tourists are interested in, especially for healing and spiritual pleasure. The purpose of this study was to determine the effect of tourist involvement on behavioral intention through tourist perceived value in visiting the Spa Health Service during the Covid-19 pandemic in West Java. This study uses variable tourist involvement, tourist perceived value and behavioral intention. The data processing method uses SPSS and the Structure Equation Model (SEM) method. The results of this study indicate that tourist perceived value is able to be a mediating variable between tourist involvement and behavioral intention.

Keywords: Tourist Involvement, Tourist Perceive Value, Behavioral Intention, Spa, Health Tourism

Topic: Marketing Management