Does Nostalgic Emotion affect the Memorable Tourism Experience ?
Rahyuniati Setiawan (a*), Ratih Hurriyati (b), Lili Adi Wibowo (b), Vanessa Gaffar (b)

a) Universitas Pendidikan Indonesia
Jalan Dr. Setiabudi 229, Bandung 40154, Indonesia
*rahyu[at]uniga.ac.id
b) Universitas Pendidikan Indonesia
Jalan Dr. Setiabudi 229, Bandung 40154, Indonesia

Abstract

The problem studied in this study is the decline in tourist visits to natural hot spring tourist destinations in West Java Province. City Image plays an important role in influencing Nostalgic Emotion and has an impact on Memorable Tourism Experience for visiting tourist attractions. The purpose of this study was to determine the effect of City Image on Nostalgic Emotion and its impact on Memorable Tourism Experience. In this study, the research subject is consumers (visitors) in natural hot spring tourist destinations in West Java Province. The method used in this research is explanatory survey. Respondents in this study were visitors to the natural hot spring tourist destinations of West Java Province at the time of the study, amounting to 400 people. The sampling technique used in this research is proportional random sampling. This study uses a questionnaire as a data collection tool and data analysis techniques using SEM (Structural Equation Modeling) analysis using AMOS software version 20. The results show that City Image has a positive influence on nostalgic emotion. The results also show that city image and nostalgic emotion have a positive influence on memorable tourism experiences.

Keywords: city image- nostalgic emotion- memorable tourism experience

Topic: Marketing Management