Business Model Improvement: A Study Case of Channeling through Instagram and E-commerce
Mega Hariyadi, Avanti Fontana

Magister Management, Universitas Indonesia

Abstract

Industry 4.0 is an industrial era that utilizes technology to facilitate human work. One of the influences of Industry 4.0 is the existence of social media and e-commerce as online platforms. Online services for consumers in this industrial era also make it easier for business owner everywhere, including the Micro, Small, and Medium Enterprises (MSMEs) sector. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses for MSMEs. This business coaching method focused on the activities at XYZ^s Fashion Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and focus group discussion. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online channel through Instagram and e-commerce.

Keywords: business coaching- business model- channel- coaching- online

Topic: Strategic Management, Entrepreneurship and Contemporary Issues