Formulating Business Strategies And Operating Strategies In E-Embroidery SMEs
Eka Ludiya(a*), Agus Rahayu(b), Lili Adi Wibowo(c)

Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi Nomor 229 Bandung 40154

Abstract

Abstract-- In 1998, Small and Medium Enterprises (SMEs) were able to support the Indonesian economy because of their ability to survive in crisis. When large companies fell, SMEs actually experienced an increase in exports. However, SMEs are different, which have gone out of business due to the implementation of Pembatasan Sosial Berskala Besar (PSBB). Even so, SMEs still have the opportunity to survive and compete in their industry. The purpose of this research is to obtain a business strategy and operating strategy that can be applied by SMEs after the outbreak of the Covid-19 virus. The author conducted literature research and interviews with company owners. Analysis techniques in strategy formulation were carried out through three stages, namely the input stage, the initial stage, and the decision stage. The input stage uses an external factors evaluation matrix, internal factor evaluation matrix, and a competitive profiles matrix. The mathing stages use the IE matrix, the grand theory matrix, and the SWOT matrix. The decision stage uses the QSPM matrix.

Keywords: strategic management- business strategy, operating strategy, SMEs

Topic: Strategic Management, Entrepreneurship and Contemporary Issues