REPURCHASE INTENTION: THE ROLE OF TRUST, PERCEPTION OF USE, AND SATISFACTION
Arlin Ferlina Mochamad Trenggana, Ratih Hurriyati, Bambang Widjadjanta

Universitas Pendidikan Indonesia
Universitas Telkom

Abstract

Purchasing travel or transportation tickets online by taking advantage of the existence of technology, changes consumer behavior and provides the option to repurchase or move to other e-commerce. This study aims to see and analyze the repurchase interest in e-commerce based on trust, perceived usefulness, and consumer satisfaction. Descriptive and quantitative research with causality with purposive sampling where respondents are consumers who have and are still buying into consumers. Data processing using path analysis with SEM-PLS. The results of the research for repurchase intention are determined directly by trust and satisfaction, respectively. For satisfaction, that partially gets the role of consumer trust.

Keywords: Purchase intention, perceived usefulness, satisfaction, trust,

Topic: Marketing Management