Integration of Perceived Usefulness, Ease of Use and Perceived Risk Improving Customer^s Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia
Afdol Muftiasa, Sugesko, M.A. Sultan, R. Hurriyati

School of Postgraduate
Universitas Pendidikan Indonesia
Jl. Dr. Setiabudhi No. 229, Bandung, Jawa Barat, 40154, Indonesia

Abstract

This research focuses on increasing the usage intention of Indihome e-channel customers during Covid-19 in Jakarta Area. The research method used is quantitative research using Partial Least Square analysis and the SmartPLS program to analyze data. The number of sample taken was 180 respondents using closed questionnaires, and distributing questionnaires online using e-questionnaires. Four hypotheses were proposed which resulted in three pathways having a positive effect on perceived usefulness and usage intention, namely ease of use and perceived risk. Meanwhile, one path does not have a significant effect, namely perceived usefulness on usage intention.

Keywords: e-channel, ease of use, perceived risk, perceived usefulness, usage intention

Topic: Marketing Management