Mutual Business Relationship Development Efforts- A case study of Pasar Sehat Genteng and the Garut branch of Bank bjb
Rahmi Asih Lestari, Ratih Hurriyati & Hilda Monoarfa

Rahmi Asih Lestari, Ratih Hurriyati & Hilda Monoarfa
Department of Management
Postgraduate School of Universitas Pendidikan Indonesia
Bandung, Indonesia
rahmiasihlestari[at]upi.edu
ratih[at]upi.edu
hildaborman[at]upi.edu

Abstract

Technological developments require the actors of business to collaborate on technology in their efforts to maintain business competition. Lack of knowledge about banking transactions of business actors in traditional markets and not understanding the benefits of digital platform-based financial causes some traders to still use the services of loan sharks in obtaining loans (capital). This research uses a qualitative approach with descriptive methods to analyze the efforts of mutual business relationships at Pasar Sehat Genteng with bank bjb in providing banking digital literacy assistance. Pasar Sehat Genteng collaborates with bank bjb Garut branch to provide banking and digital financial transaction platform facilities as a new model option in traditional markets in facing the digital era, and also as a means of direct banking financial literacy education for both traders and the public in implementing financial technology in Traditional markets such as paying levies through the bjb digi application and QRIS, as well as transacting with buyers. So that the possible risk of spreading counterfeit money and the covid-19 virus that occurs can be minimized in transactions at traditional markets.

Keywords: Business-to-Business (B2B)- Mutual business relationship- financial technology- traditional market.

Topic: Marketing Management