Analysis Employee Perceived Job to Enhance Employer Branding
Suci Fika Widyana, Tjutju Yuniarsih, Disman, Eeng Ahman

Politeknik Pos Indonesia
Universitas Pendidikan Indonesia

Abstract

The success of the company today depends on the human resources that drive the company^s operations. With increasingly fierce business competition, every company is competing to build a strong Employer Branding, in order to attract talented prospective employees to join the company and employees who have joined will remain in the company. Employer Branding is indicated as an approach that can support companies effectively in their efforts to approach and retain employees within the company. The purpose of this study was to see how the effect of EPJ on increasing EB. Metodology of this study used descriptive survey methode, used a questionnaire. The technique analysis used PLS-SEM. The result of this study show that employee perceived job have a positive effect to anhance employer branding.

Keywords: Employee Perceived Job, Employer Branding

Topic: Organizational Behavior, Leadership and Human Resources Management