CREATING TOURISM EXPERIENCE- ORCHESTRA MODEL APPROACH (Tourism Village Management Perspective) Tititng Kartika (a), Ratih Hurriyati (b), Heny Hendrayati (c)
a. Universitas Pendidikan Indonesia
nengtiting_kartika[at]yahoo.co.id/titingkartika[at]upi.edu
b.Ratih Hurriyati
ratih[at]upi.edu
Universitas Pendidikan Indonesia
c. Heny Hendrayati
henyhendrayati[at]upi.edu
Universitas Pendidikan Indonesia
Abstract
Creating the tourist experience is an important part of a series of tourism activities. A good experience will create a good memory in the mind of tourists. To produce a tourist experience, the manager should pay attention to what components can shape the experience itself. Thus the purpose of this study is to find out how the destination manager can develop components that can build the tourist experience. The methodology used is qualitative by using orchestral model analysis introduced by Pearce (2011). The process of data collection was carried out using observation, interviews, and literature review. As the results of research, it was found that the use of an orchestral model in building experiences in Ciburial Tourism Village was not fully available. Thus, it is necessary to understand and develop further strategies from the destination manager on how to create an optimal tourist experience.
Keywords: Tourism Experience, Tourism Village, Orchestra Model, tourism marketing
