Manajemen Keuangan, Gaya hidup dan Demografi: Studi Pengaruh terhadap Penggunaan Kartu Kredit di Tengah Pandemi Covid-19 di Kota Bandung Sugesko, Afdol Muftiasa, Rahmat Hidayat, Nugraha
Doktor Ilmu Manajemen, Universitas Pendidikan Indonesia, Bandung
Abstract
The purpose of this study is to explore the effect of financial management and lifestyle on credit card usage in Bandung city, Indonesia, with covid-19 as moderating variable. The methodology used is hypothesis testing. The sample is 250 credit card users in the city of Bandung with specified characteristic. The result of the study using structural equation modeling - partial least square analysis show that these two variables have a significant effect on credit card usage and covid pandemic 19 can be a significant moderator for it.
