Does Creativity determine Business Success? Nizar Alam Hamdani- Anggun Oktavia Herlianti- Miswan Roges Naibaho
Universitas Garut
Abstract
This study discusses how creativity can lead to business success. The researcher used a quantitative research design and 58 respondents were selected to take part in this study. The data was statistically analyzed with multiple regression using SPSS application. Creativity can determine the success of a business. This implies that the successful of marketplaces can be gained only if they can make creativity in business. This study has benefits in the development of applied theory which confirms that creativity can determine the success of a marketplace business. For further research it is expected to examine the dependent variable which was not examined in this study. This practical benefit of this study is that business actors need to carefully plan the business creativity for the business continuity. This research model is based on previous research. The novelty of this study is that creativity could influence the business success.
Keywords: Creativity- Business Success- Marketplace-
Topic: Innovation, IT Management, Operations and Supply Chain Management
