THE EFFECT OF WORK CREATION LAW ON THE FIVE FORCES OF COMPETITION RELATED TO THE FORMULATING OF COMPETITIVE STRATEGIES ACCORDING TO MICHAEL E. PORTER Nugraha Pranadita, Agus Rahayu, Lili Adi Wibowo
Doctor of Management Study Program
Graduate School
Universitas Pendidikan Indonesia
Abstract
The Law on Job Creation which is an Omnibus Law has been ratified by the DRP RI. Basically, the ratification of the work copyright law is closely related to the interests of workers and employers. After the reform era, there was a change in the issues faced by the workers because they had to deal with market intervention that was getting stronger due to neoliberalism. Using any point of view, the purpose of the entrepreneur (company) in running his business is to earn a profit by winning the competition. To understand the forces that exist and become part of competition in the industry, it can be done by using the five forces that affect industry competition as proposed by Michael E. Porter. Job copyright laws can affect competition in the industry through competition between companies in the industry and can be used by companies to choose generic competitive strategies according to Michael E. Porter.
Keywords: Job creation, competition, industry, and strategy
Topic: Strategic Management, Entrepreneurship and Contemporary Issues
