Impact of Covid-19 Pandemic on Consumer Behavior in Tourism Sector Budhi Wahyu Fitriadi (1), Ratih Hurriyati (2), Bambang Widjajanta (3)
1) Doctoral Program student in Management Science, FEB, UPI Bandung, Indonesia. E-mail: budhiwahyu[at]upi.edu
2) Lecturers of Faculty of Economics and Business, UPI Bandung, Indonesia
3) Lecturers of Faculty of Economics and Business, UPI Bandung, Indonesia
Abstract
Fears of exposure and the birth of a policy of implementing Large-Scale Social Restrictions, making tourists both domestic and foreign canceled their trips. Economic downturn amid the threat of pandemic spread that is not yet known when this will end becomes a challenge for the community to adjust to the existing conditions. At this time economic activities are re-opened by implementing health protocols to prevent and control the spread of the virus. Restoring the trust of tourists is needed, amid anxiety and the need to travel. The process of reviewing the behavior of tourists as consumers during the Covid-19 pandemic was conducted using content analysis sourced from several relevant documents. Through the analysis of consumer behavior of tourists in the era of the Covid-19 pandemic, the results were obtained that having a good understanding and sensitivity to the motivation of consumer tourists, will make it easier for manufacturers to identify the needs of tourists reflected in purchasing decisions.
Keywords: Consumer Behavior, Tourists, Covid-19
